SBS engaged 2 major Australian agencies to conduct a TV buying media optimisation study.
They analysed the impact of allocating 10% of TV budgets to SBS across a number of key buying demographics.
When 10% of a TV campaign budget was allocated to SBS, significant cost savings were delivered across a number of key demographics.
Campaign reach and frequency objectives were achieved more efficiently, saving thousands of dollars.
Because SBS delivers premium content in a low clutter environment, which attracts a high value audience that’s hard to reach on other networks.
Additionally, the study revealed SBS attracts five premium, high-value audience segments:
Contact your SBS media representative for more detail on how you can benefit from the SBS Premium Effect.
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