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SBS engaged 2 major Australian agencies to conduct a TV buying media optimisation study.

They analysed the impact of allocating 10% of TV budgets to SBS across a number of key buying demographics.


When 10% of a TV campaign budget was allocated to SBS, significant cost savings were delivered across a number of key demographics.

Campaign reach and frequency objectives were achieved more efficiently, saving thousands of dollars.



Because SBS delivers premium content in a low clutter environment, which attracts a high value audience that’s hard to reach on other networks.


Additionally, the study revealed SBS attracts five premium, high-value audience segments:


Contact your SBS media representative for more detail on how you can benefit from the SBS Premium Effect.

1800 500 727

Email: sales@sbs.com.au

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